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]]> http://www.fourthofjulycards.com/blogs-that-many-displays-of-pornography-via-the-internet.html/feed 0 An Important Marketing Tool: The Business Card http://www.fourthofjulycards.com/an-important-marketing-tool-the-business-card.html http://www.fourthofjulycards.com/an-important-marketing-tool-the-business-card.html#comments Wed, 18 Jan 2012 13:06:16 +0000 admin http://69.162.172.89/?p=3244

When it comes to marketing your book or your written work, don’t overlook one very important tool – the business card. It’s one of an author’s most important tools, and they’re not expensive, considering the many ways a business card can help you.

If you have a website, have your website URL printed on the back so they can visit your site. Have a picture of your book(s) on it, like a logo. I’ve sold a lot of books using my business card. There are so many uses for it and I’d like to share some of them with you. You can probably come up with even more ways.

** Remember, we’re in the business of selling books:

* Bulletin Boards in stores and businesses you go to. Thumb-tack your card there with all of the others.

* While sitting in waiting rooms, on a plane, train, or bus talking to people. Hand them one of your cards.

* At gatherings, parties, class reunions (yuck), or while networking with your ‘real’ job – hand out both of your business cards.

* Tuck a few inside books you’ve sold for buyers to pass out to their friends.

* Ask it it’s okay to leave a small stack of them on the counter at your local public libraries. Libraries love local authors! So do people who come to the library – they will take the cards, trust me.

* If your book is a children’s book… anytime you see a mother with children, strike up a conversation, introduce yourself and hand her a card, or several to give to their friends.

* Again, for children’s authors, any time you meet a teacher, a principal, school librarian, give them cards, too. You can also tell them you do school visits (if, in fact, you do them).

* Ask to leave a stack of business cards on the counter at the mechanic’s where you take your car, at your hairdresser, barber, and even at the gym.

* Buy a small business card holder, have it full of cards and right beside you on the table at book signings, school visits, or other speaking engagements. Maybe someone won’t buy the book that day, but when they take a business card, it’s an excellent reminder of your book for later, when they’re considering gifts.

Here’s one of my personal favorites. I’ve sold a lot of books this way:

Restaurants – when the check comes after dinner, write “Thank You” on one of your cards, and add the waitress’ or waiter’s name if it’s on the check. Then be sure and sign it and leave it, along with the tip. Many times, they’ve followed me out to the door asking more about the book, or wanting to shake my hand, or even ask for more cards for the rest of the staff.

* The above also applies to anyone giving you a good service – your barber, the clerk in a department store, but always write “Thank You” and sign your card. Remember, it’s an autograph AND a reminder about your book and website. People love meeting authors – use this to your advantage, fellow writers. Have those business cards in your pocket and ready to pass out.

You’ll sell more books, I promise.

]]> http://www.fourthofjulycards.com/an-important-marketing-tool-the-business-card.html/feed 0 Business Cards Design – The Font And Style Of The Matter http://www.fourthofjulycards.com/business-cards-design-the-font-and-style-of-the-matter.html http://www.fourthofjulycards.com/business-cards-design-the-font-and-style-of-the-matter.html#comments Mon, 16 Jan 2012 14:35:11 +0000 admin http://69.162.172.89/?p=3252

Business cards design is about people who want to establish their own identities, be it for corporations or for individuals involved in private practice, freelance and the like. It is a concrete step in making the world know just who you are and what you do.

In business, the card serves as your entry pass to a world of networking. Foray into the world of networking and create valuable connections that would benefit you and your business. Design business cards that can both appeal to potential business partners and clients.

The strength of networking lies in the knowledge that people can have a direct contact with the other when certain products or services are needed. It is empowering such that business cards are sources that promotes what you can do and readily offer it to clients.

In making business cards, a lot of considerations have to be thought over. And while there are plenty of choices to make and finalize, here are 3 business card design essentials that will help you create an impressive and magnetic business card you will be using for a long time.

Material

The kind of material your business card is printed on is one of the most overlooked factors in printing. Sometimes, people do not care enough on what paper stock is used for the paper to be printed on. Sometimes, a white paper stock is all the same in their eyes.

Scrutinize the paper or card stock used by printers in your business cards. A high-grade material to use would be the 14pt stock coated with either Aqueous, UV or Matte. It has the right smoothness that is best for elegant full color business cards. Its thickness gives it a durable, attractive body and it could even do without additional coating since it is a heavy-set paper.

Pay closer attention to your business card material. It is an important step towards making an effective business card that leaves a good impression. Like you, it should stay sharp, durable and elegant at all times.

Fonts

Fonts represent the alpha-numeric characters that spell the words contained in print documents. We use them not just for design but to clearly communicate what we would like others to readily understand and notice. To adjust for emphasis, we usually modify the size, type and character type.

You should also be careful in choosing the right fonts for your business cards. Oftentimes, in an effort to look more a bit more original, a combination of different font styles are used to adorn the business cards. Sometimes, this can be effective but it can be highly risky at it could make the business card cluttered and seemingly, just all over the place.

It is important however, that business cards, must gain other people’s respect first and foremost. It needs to establish a certain style or feel that is recognized in your own field, while at the same time, design works by setting you apart from the competition as well.

Design quirks

Now we come to the part where people are most interested in tinkering with – design. Design is accomplished by a combination of images, colors and texts that props up the whole business card. Sometimes, even the shape of the business card contributes too to its whole look and appeal.

No matter how inventive or original you wish to be with your business card, keep in mind that design is still a matter of taste and keeping the taste palatable is more about using balance.

A balanced design is one that effectively draws the clients’ eyes over the main points and highlights of your business card, while the other detail blend in. Balanced design too is about keeping the amount of detail on your prints just right, without the business card looking too crowded or busy.

Create business cards design that suit to your own profession or character. Study what you wish to communicate to your clients and start from there. Use your vision or goals as your motivation and inspiration and your instincts will guide.

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